Privacy notice

Effective Date: October 13, 2026
Last Updated: October 13, 2026

Ronald McDonald House South Dakota, Inc. (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, make a donation, contact us, sign up for email communications, register for an event, or otherwise interact with us.

Information we collect

The information we collect depends on how you interact with us.

Information You Provide

You may provide personal information when you make a donation, register for an event, complete a contact form, subscribe to email communications, or contact us about our programs and services.

This information may include your name, mailing address, email address, telephone number, donation amount, transaction details, event registration information, communication preferences, and information you choose to include in a message or form.

Please avoid submitting sensitive personal or medical information through general website contact forms.

Payment and Donation Information

We accept donations and payments through third-party payment service providers, including Qgiv/Bloomerang for online donations and Venmo through our business profile for payments collected at events.

These providers process transactions under their own terms and privacy policies. Depending on the payment method, we may receive information such as your name, Venmo username or other account identifier, donation or payment amount, transaction date, transaction status, and any note or information you choose to include with a payment.

The information available to Ronald McDonald House South Dakota varies by payment method. We use the information we receive to process and record donations, acknowledge contributions, reconcile transactions, maintain financial records, and meet applicable accounting and legal obligations.

Please review the applicable provider’s privacy policy to understand how it collects, uses, and shares your information.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information about your visit. Depending on the technologies in use, this information may include your IP address, browser type, device information, operating system, pages visited, referring website, time spent on pages, and interactions with website content.

We use Google Analytics to understand website traffic and how visitors interact with our website.

We also use online advertising technologies, which may include Google Ads remarketing, Meta Pixel, or related services, depending on which tools are enabled on our website. These technologies may use cookies or similar identifiers to measure advertising performance, understand interactions with our website, build advertising audiences, or deliver relevant advertising.

See our Cookie Policy for more information.

How we use personal information

We may use personal information to:

  • Process donations, payments, ticket purchases, and event registrations.
  • Send donation confirmations, receipts, acknowledgments, and other transaction-related communications.
  • Respond to questions, inquiries, and requests.
  • Send newsletters, program updates, event announcements, and fundraising communications in accordance with your preferences and applicable law.
  • Maintain donor records and administer fundraising activities.
  • Manage event registrations and related communications.
  • Operate, maintain, secure, and improve our website and online services.
  • Analyze website traffic and understand how visitors use our website.
  • Measure advertising performance and evaluate marketing campaigns.
  • Detect and address fraud, misuse, and security concerns.
  • Meet legal, accounting, tax, and recordkeeping obligations.

How we share personal information

We do not sell personal information in exchange for money.

We may share personal information in the following circumstances.

Service Providers

We work with third-party companies that help us operate our website and programs. These may include donation and payment processors, event registration platforms, website hosting and maintenance providers, email marketing services, analytics providers, and advertising platforms.

These providers may process information on our behalf or collect information through their services, depending on how those services are configured. Their use of information is governed by applicable agreements, their own policies, and applicable law.

Analytics and Advertising

Google Analytics and advertising technologies may collect information about website interactions. Depending on the services enabled, information may be processed by Google, Meta, or other providers for website analytics, advertising measurement, audience creation, or targeted advertising.

Some of these activities may be considered sharing for targeted advertising under applicable privacy laws, even when no money changes hands.

Legal and Safety Requirements

We may disclose information when necessary to comply with applicable law or legal process, respond to valid requests from authorized authorities, protect our rights or property, investigate suspected fraud or security issues, or protect the safety of individuals.

With Your Consent or Direction

We may share information for other purposes when you direct us to do so, consent to the sharing, or when otherwise permitted by law.

Donations and donor information

We use donor information to process contributions, provide acknowledgments and receipts, maintain donation histories, communicate about fundraising activities, and meet applicable financial and legal recordkeeping requirements.

You may opt out of fundraising and promotional emails at any time. However, we may retain donation and transaction records as necessary to meet legal, accounting, tax, fraud-prevention, and other legitimate recordkeeping obligations.

Email communications

If you subscribe to our email communications or otherwise provide permission where required, we may send you information about Ronald McDonald House South Dakota, including our programs, events, fundraising campaigns, and organizational updates.

You may unsubscribe using the link included in our emails or contact us directly to update your preferences.

Depending on the email marketing service we use and its configuration, we or our service provider may collect information about email delivery, opens, or link clicks to help manage and evaluate our communications.

Unsubscribing from promotional emails does not prevent us from sending necessary transactional messages, such as donation receipts or event-related information.

Cookies and similar technologies

Our website uses cookies and similar technologies to support website functionality, measure website traffic, and support advertising activities.

These technologies may collect information about your browser, device, and interactions with our website. Some technologies may be provided by third parties.

Where required by applicable law, we will obtain consent before using technologies that require consent and honor applicable privacy choices.

Please read our Cookie Policy for more information about these technologies and how to manage your preferences.

Children's privacy

Our website is intended for a general audience and is not specifically directed to children under 13. We do not knowingly collect personal information directly from children under 13 through website features intended for children.

Parents, guardians, and other adults may provide information about a child when contacting us about our programs or services. We use such information to respond to inquiries or provide the requested service, subject to applicable law.

If you believe a child has submitted personal information directly through our website, please contact us so we can review the situation and take appropriate action.

Links to other websites

Our website may link to third-party websites, including donation platforms, event services, and partner organizations. These websites operate independently and may have their own privacy policies and practices.

We encourage you to review the privacy policies of websites you visit. We are not responsible for the privacy practices of websites we do not operate.

Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including processing transactions, maintaining donor records, responding to requests, administering events, resolving disputes, and meeting legal or regulatory obligations.

Retention periods depend on the type of information, the reason it was collected, and applicable requirements. We will take reasonable steps to delete or securely dispose of information when it is no longer needed, subject to applicable retention obligations.

Information security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect the information entrusted to us.

Your privacy choices and requests

You may contact us to request access to, correction of, or deletion of personal information we maintain about you, or to update your communication preferences.

You can unsubscribe from promotional emails using the link in our messages. You may also be able to manage certain cookie and advertising preferences through our website settings and third-party provider tools.

Depending on where you live and which laws apply, you may have additional rights regarding your personal information, including rights to access, correct, delete, or obtain a copy of certain information, or to opt out of certain types of data processing. These rights may be subject to exceptions under applicable law.

We may need to verify your identity before responding to a request. We may also retain information when necessary to complete transactions, meet legal obligations, maintain required records, or prevent fraud.

To submit a privacy request, contact us using the information below.

Changes to this Policy

We may update this policy as our practices, services, technologies, or legal obligations change. We will update the date at the top of this page when revisions are made. If additional notice is required by applicable law, we will provide it as required.

Contact us

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

Ronald McDonald House South Dakota, Inc.
825 South Lake Avenue
Sioux Falls, SD 57104-4635
Email: marketing@ronaldmcdonaldhousesd.org

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